Millions of subscribers of the Liverpool Football service were left in misery after the latest product on display by Fenway Sports Group failed.
This new product, which malfunctions when it comes into contact with 'shots', could well face a worldwide recall.
In scenes set to shock the corporate world the owner of the Liverpool Football Club plans to increase the price of their product in a few months. Costs, such as the new 5 year contract handed to Simon Mignolet, are likely to be blamed for the price rises.
In all reality this was more of the same from a Liverpool side that has been systemically weakened over the past 3 or 4 years.
Poor players have been brought in, and even rewarded, at the expense of better players departing. It really is as simple as that.
Firmino and Lallana are more than capable of the odd good day (today being one of their better days) but apart from that the overwhelming majority of the playing staff have some questionable characteristics. Worse than lacking in quality is their lack of guile.
Today was sadly so reminiscent of so many outings this season, and last season.
Jurgen Klopp was thankfully absent from today's horror show - his appendicectomy may have hurt slightly less than watching his players fall apart. Also missing the last minute horror show were the 10,000 fans who took a stand against the current running of the club.
The reds had huffed and puffed for the first half - enjoying the lions share of possession but firing blanks anywhere near the goal.
Firmino broke the deadlock on the hour - heading in to give the reds a lead, before Lallana got on the end of a move involving Firmino to put the game beyond relegation candidates Sunderland.
A pre-planned protest by the fans saw the noise level increases as the fans sang YNWA in the 76th minute before the mass exodus began in the 77th minute - signalling the intention by the club to increase the top price of a 'standard' ticket by almost £20 to £77.
5 minutes later Sunderland had their first shot on target.
Predictably to anybody who has watched Liverpool recently it went in. Mignolet way too easily beaten - again. The free kick should have been stopped.
It is difficult to have the remotest sympathy for the clubs owners when they decide that they need to increase prices for fans by over £2M whilst awarding Mignolet a £20M 5 year deal.
Worse was to follow.
With a minute remaining Sunderland drew level - the reds had dropped two points from a commanding position in the 82nd minute. Sakho the self styled 'Liverpool soldier' allowing Defoe to turn and get Sunderland's second shot, and goal, of the game.
Liverpool are beset by problems on and of the pitch - and sadly almost all of them have been entirely manufactured in the boardroom.
It may be time for the owners to face up to some cold hard facts. The customer is always right.
Next up West Ham on Tuesday.
Should be fun.