Editorial: Liverpool FC – sort your PR out!

Do you remember when you used to support a club called Liverpool, a club that ‘existed to win trophies’ and nothing else.

A club where at the merest hint of bemusement on a supporters face – somebody from the club would be trotted out to, quite literally, give it the ‘Calm down’ explanation?

It’s been a rare occurence in my thirty years supporting the reds that I feel the club disregard the ‘customer’ but with rthe ecent sniping between Rafa Benitez and Tom Hicks conducted via the media and even now vague statements handed out by Rick Parry, apparently Chief Executive of a multi-million pound business, it really is time that the club put their point directly to the fans.  Liverpool fans are concerned with news about the levels of debt rumoured to be saddled on to the club, and the effect of a new stadium on transfers and the vastly more important ‘on the pitch’ stuff.

Liverpool have the best football club website in the World – a fact they often trumpet themselves loudly.  Now is the time for them to use it as a platform to speak directly to the clubs millions of fans worldwide.

Of all groups of football fans, Liverpool fans know only too well the difficulty some sections of the media have with telling the truth, and not a day passes without headlines along the lines of:

‘Liverpool can’t fund new stadium’

‘Stadium work delayed’

‘American owners to saddle club with debt’

Despite being a global brand, Liverpool fans have always felt a close affinity with the club – a unique relationship unlike any other in the elite of European football.

Liverpool Football Club need to properly explain the current situation to the fans, before the newspapers yet again twist the facts to suit their own agenda’s.

Wake up LFC!

In the LFC Store