Liverpool FC have announced ticket price increases for the 2013-14 season taking some tickets up to £52.
The new TV deal comes into play next year which should see Liverpool Football Club earn at least an extra £30M per season. However, the club today announced changes to a ticketing strategy which will see the most expensive seats at Anfield break through the £50 barrier for the first time.
The majority of the Centenary Stand and half of the Main Stand and Paddock will see the maximum ticket price increase from £48 to £52 per game (an over 8% increase). The remaining areas of those stands will see the maximum price increase by 4% (from £48 to £50).
Most areas of the Kop will remain at the same price, with 5 of the 18 blocks seeing a slight £1 reduction (2.5%).
The Anfield Road end is a mixed bag. 5 of the 17 blocks at the sides will see a £1 reduction for Category A and C games, whilst for the other 12 blocks they will see a £1 increase for Category B games.
Liverpool have highlighted that they will be introducing a £5 junior ticket for selected games, but they haven't said how many tickets and for how many games this will be available.
Ian Ayre Liverpool's managing director did not mention the 8% increase to ticket prices across the Main Stand and Centenary Stands - opting to say:
"Following last year's price freeze, this year we have reviewed our overall stadium pricing structure and, similar to many other Premier League clubs, from next season we will also be introducing a multiple-tier pricing structure which will more accurately reflect seat location and view.
The Spirit of Shankly fans group and Liverpool fans have displayed banners in recent months highlighting the high price of tickets at some stadiums.
New Adult Ticket Prices LFC 2013-14 (Tiers 1-6)
Category A (£52 - £50 - £48 - £47 - £45 - £44)
Category B (£49 - £47 - £45 - £44 - £42 - £41)
Category C (£46 - £44 - £42 - £41 - £39 - £38)
A few weeks back a Liverpool fan highlighted that the extra TV money would be the equivalent of LFC reducing every single ticket by at least half so an increase in overall ticket prices has taken us by surprise.